How to Increase the Curb Appeal of Rental Properties

As they say, first impressions last! And when it comes to rental properties, the first thing a prospective tenant will notice is not the spacious living room or that brand-new kitchen island—you know, the one you installed to justify a rent hike (well done, by the way). Nope, it's all about the curb appeal. Think of it like online dating: you can have the perfect profile, but if your photos scream, "I haven’t left the house since 2017," you’re not getting a swipe right.
At Nesbitt Realty, we’ve learned a thing or two about wooing tenants with a property’s exterior charm. Here are some tips to make sure your rental property’s curb appeal is working as hard as your tenants (hopefully).

1. Fresh Paint: Because Faded Is So Last Season

Ever noticed how a fresh coat of paint can do wonders? Just like throwing on your sharpest outfit before an important meeting, the right color can give your property that much-needed facelift. Stick to neutral tones to appeal to a wide range of tenants—unless you’re specifically targeting artists who appreciate neon-green doors (they’re out there, but maybe not in Northern Virginia).

2. Landscaping: More Than Just Mowing the Lawn

You don’t need to turn your rental property into the Garden of Eden, but a little greenery never hurt anyone. Even a few well-placed shrubs or a neat row of flowers can say, “We care about this place!” A tenant sees a well-maintained lawn and thinks, “If the outside looks this good, imagine the inside!” It’s psychological warfare, and the grass is your weapon of choice.

3. Lighting: Not Just for Halloween

Good lighting can transform a property from "serial killer chic" to "romantic and welcoming" in no time. Install energy-efficient lights along walkways or near the front door for both aesthetic and safety reasons. Trust us—no one wants to fumble with keys in the dark like they’re trying to escape a horror movie.

4. Entryway Makeover: It’s Like Botox for Doors

Your front door is the gateway to the rental. If it looks beaten up, you’re sending the wrong message. Consider updating your door hardware or adding a sleek new house number. You’d be surprised how much of a difference a simple upgrade can make. A new doormat that doesn’t say "Wipe Your Paws" might also add some class, unless, of course, you’re marketing to dog lovers (then, keep the mat).

5. Windows: The Eyes of the Property

Dirty, streaky windows are not a good look. Clean windows let in more natural light, which brightens the interior and gives the home a more inviting feel. Plus, you can finally put those window treatments to good use, showing potential tenants that this property is all about the details.

6. Fix What’s Broken: No Tenants Love a DIY Disaster

Loose gutters, broken mailboxes, or a wobbly fence—these things scream neglect. Tenants want to know their landlord isn’t running a fixer-upper operation. At Nesbitt Realty, we tell our landlords, "If it’s broken, fix it before they even have to ask." It’s not just about keeping your tenants happy; it’s about keeping your property from becoming that infamous "rental down the street."
By following these tips, you can make sure your rental property’s curb appeal draws tenants in like a moth to a well-lit, eco-friendly LED flame. A little effort on the outside can go a long way in filling your vacancies quickly—and maybe even for a higher rent. Plus, your property will no longer be that house people whisper about in passing.
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David Dada

View posts by David Dada
David is a Property Management Assistant at Nesbitt Realty, a family-owned and operated real estate company known for its unwavering commitment to providing top-notch service. Our firm prides itself on delivering exceptional competency and adhering to the highest ethical standards in all our operations. David holds a law degree, although he is not currently licensed to practice law in Virginia. His legal background equips him with a unique perspective and skill set that enhances his role in property management. Outside of his professional responsibilities, David enjoys engaging in creative writing and staying active by playing soccer. His diverse interests contribute to a well-rounded approach to his work and personal life.

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