Let’s face it: the days of pinning a “For Rent” sign on the front lawn and waiting for calls are long gone. In 2024, you’ve got to be a landlord-slash-social-media-maven to get your properties noticed. But don’t worry—Nesbitt Realty has your back. Let’s break down the steps to become the social media superstar your rentals deserve.
1. Pick Your Platforms Wisely
Think of social media as a buffet. You don’t have to pile everything on your plate, just the good stuff.
- Instagram: The land of filters and “WOW, is that even real?” pictures. Perfect for showing off that freshly renovated kitchen.
- Facebook: Great for those neighborhood groups where everyone’s looking for a rental... or a lost cat.
- TikTok: Yes, it’s more than dance videos. Show off your properties with quirky, fun tours—bonus points if you add some humor.
2. Become a Photographer Extraordinaire
No blurry phone pics here, please. Invest in some good lighting and maybe a camera with more megapixels than your first smartphone. Tenants love bright, airy photos—extra credit if you throw in a staged home that screams “Pinterest-worthy.”
3. Brand It Like a Pro
Your properties should look as coordinated as a wedding party in matching suits. Use the same fonts, colors, and logos across posts. Trust us, it’ll make your properties look snazzy and professional.
4. Post More Than Listings
Nobody wants to follow a page that’s just endless “3-bedroom, 2-bath available now!” Spice it up! Share tenant tips, local restaurant highlights, or even a meme or two. Keep them laughing, and they’ll stick around.
5. Respond Like a Champ
Social media is like hosting a party—you wouldn’t ignore your guests, right? Reply to messages and comments promptly. (Even if the comment is, “Does this come with free parking?”)
6. Pay to Play
Sometimes you’ve got to throw a few dollars into the ring. Use targeted ads to make sure your listings are seen by people who are actually looking for a rental—and not your aunt’s knitting group.
7. Keep an Eye on the Stats
Social media isn’t just post-and-forget. Use analytics to figure out what’s working. Are videos of your properties crushing it? Double down on those!
By mastering social media, you’ll not only fill your properties faster but also have a blast along the way. Just remember: Nesbitt Realty is always here to cheer you on (and help if you need us).
